FashionCamp Vienna 2016

FashionCamp Vienna is the first German-speaking Blog conference and is organized by Anna Heuberger from”h.anna“, Maria Ratzinger from”WohnZin” (and “Stylekingdom“) and Sophie Ryba from”“.

FashionCamp Vienna is a conference from Bloggers, to Blogger and took place this year for the 7th time. I had the opportunity to be there last Saturday for the first time and today I’d like to share with you what I thought about it. 


The location was breathtaking, at the Goldenes Quartier in Vienna, at the Hotel Park Hyatt Vienna. I must say I spent the first minutes in awe of the place. I eventually saw some known faces and came back down to the real world. The whole thing started at 10am with breakfast at the Bel Etage. There were mini sandwiches and a lot of fresh fruit, as well as coffee and the new Smoothies from Innocent. We could talk to the other bloggers right away and make new friends.


At 10h30 it was time to go to the Grand Salon, where the lovely ladies from FCVIE welcomed us and we then got the opportunity to listen to a Keynote from Heiko Hebig, who works at Instagram in Germany. The Keynote was titled “Instagram for Bloggers”, which meant we were in good hands and I even learned a couple of things I didn’t know beforehand. 


Afterwards we could go to our workshops – everyone could choose one. I choose the workshop“Instagram-Photography powered by EOS”, led by the beautiful ladies from The Daily Dose. Kathi and Vicky are the experts when it comes to beautiful Instagram photographs and they gave us a ton of tips and tricks we can use to better our profiles. To top it all off, they were so nice in person! Kathi helped me edit my photograph and she’s now my official “Instagram Hero”. By the way, stop by Daily Dose, where they posted an article giving some more tricks!

I thought I was good at Instagram, but turns out I still have a ton to learn! 


After so much fun at the workshops it was already time for lunch and we had an amazing buffet to choose from. I went for the vegan quinoa and spinach, before I fell in love with the mini lemon-tarts in the dessert buffet. 


The talks started right before 3pm. We could choose between two at a time (which I found a bit mean, since I’d go to all of them if I could). The first one I chose was the talk of Klara Fuchs “Lead, create and stand out! Wie du dich von der Masse abhebst.” I found is very inspiring and could totally understand what she was saying and where she was coming from. 

At the end of the talk she said she’d like to take a selfie with everyone and whoever didn’t want to be in the picture should leave the room. Right when she said this the emergency exit lights went on and in a matter of seconds the fire alarm was blaring. We honestly thought it was part of the conference, until we heard a voice say we should evacuate the building. Lets say we saw parts of the Park Hyatt that are usually never seen by guests. At the end it was just a technical issue and we could go back in right away. But lets just say that no one will forget Klara’s talk after this incident!


The next talk I went to was the one from Anna Laura Kummer “Blogtrepeneur: die Weiterentwicklung des eigenen Blogs”. Whilst I found Anna to be very sweet and nice, I found the talk somewhat disappointing. However, I think it’s because the title was a bit misleading, leading me into believing she would talk about various options and she mostly spoke about her online shop. I understand that’s her own personal experience and what she had to say was interesting, it was simply not exactly what I expected.

After the two talks B. and I were very much in need of a break and went for a short coffee and cheesecake. And guys, seriously, it was the best darn cheesecake I’ve ever had!!! We were back in time for the talk of the ladies from Our Clean Journey. Unfortunately I have to say this was the talk that I enjoyed the least. I had the feeling they weren’t really all that inspired and it’s hard to take someone seriously when they don’t even seem to believe what they’re saying. Of course, this could also just have been them being nervous about talking to so many people. It was also the shortest talk at only 20 minutes.


The last Keynote was given by Lisa Banholzer and Tanja Trutschnig from Blogger Bazaar – “Blogger Bazaar Insights: Erfolgsfaktoren zur Blogger-Weltherrschaft” and it was very exciting! They not only gave us tips, they also explained how the whole thing started and other interesting facts. They were also very nice and funny and above all had a very positive outlook of things!

At 8pm the FCVIE Party started, with cocktails and finger food included. I don’t usually drink alcohol, but I have to admit the Ramazzotti cocktails were amazing!


I found the day very exciting! The people were all amazing and it was nice to see old blogging friends and make new contacts. Being in a place with people who love the same thing you do is one of the best feelings ever. Our blogging community is very strong and they’ve supported me a lot when I’m down or am having problems. And of course, it’s also nice to get to meet out favorite bloggers in person too!

Did you ever go to a blogging conference such as FashionCamp Vienna? How did you find it?



  1. Thursday October 20th, 2016 / 04:29 PM

    Schöne Zusammenfassung und schöne Fotos. War noch nie auf dem FashionCamp aber nächstes Jahr werde ich mir das wohl auch live geben.
    lg jürgen

    • Rosie Waldherr
      Friday November 4th, 2016 / 05:02 PM

      Solltest unbedingt mal gehen! Es ist ja nicht nur für Fashion Blogger 😉

  2. Sunday October 23rd, 2016 / 11:56 PM

    Hallo Rosie!

    Das klingt total interessant. Ich war leider noch nie bei dem FashionCamp, aber vielleicht passt es mal beim nächsten Mal. Interessant würde ich es auf alle Fälle finden 🙂

    Liebste Grüße

    • Rosie Waldherr
      Friday November 4th, 2016 / 05:03 PM

      Solltest wirklich nächstes Jahr hin!!! Es wäre so cool wenn es 2x im Jahr wäre xD

  3. Wednesday October 26th, 2016 / 07:54 PM

    Es war soooo toll! Freue mich schon auf nächstes Jahr. Bist du wieder dabei?

    • Rosie Waldherr
      Friday November 4th, 2016 / 05:04 PM

      Ich hoffe schon!! =D =D =D Es war zu cool um es wieder zu verpassen!

    • Rosie Waldherr
      Friday November 4th, 2016 / 05:05 PM

      Nächstes Mal bist du bestimmt auch dabei 😉

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