Since the last Blogger Stereotypes post was such a success, I decided to share another stereotype most bloggers probably have heard at least once! You can read below what it is about and what my thoughts are.
There’s this idea that bloggers never pay for anything and get all their products/clothes/shoes/bags/etc sent to their doorstep for free and never need to buy anything.
I beg a pardon for being so blunt, but that is utter bullshit!
I’ve been blogging on a regular basis for a long time and I can tell you, most of the stuff I review I have also bought myself. Sure, there’s one or another thing I got sent (like this or this), but the majority of things come from my own pocket.
I think regular people (= non-bloggers) have this utopian notion that blogging is just getting things and writing about them. I’m yet to know a landlord that will accept me paying my rent in lipsticks or foundations. Really people, what do you think?!
Sending us a product, does not mean we will write about it!
Unfortunately a lot of brands still think they can just send a lipstick (or whatever product) to a blogger and that immediately means they will write a blog post or make a video about it. The truth is, a good review needs time: I need to research the product, try it out for a few days/weeks (depending on what it is), take photographs, edit the photographs, upload them onto wordpress, sit down and write the actual post. And this is not even mentioning social media sharing.
Whilst for the brand it is easy publicity, for the blogger it’s a different story. Writing a review is hard work!
Obviously, it differs from blogger to blogger – personally I will accept product that are sent to me, but I always say straight up that does not automatically mean I will write about it on the blog. However, if it is a paid cooperation, I will write about it – but always make it very clear that I only write my real and honest opinions. That sometimes means the brands stop emailing me – which just shows me they just want positive reviews and don’t care if they’re honest or not.
We all hear of certain bloggers who get tons of packages – heck, I know some of those girls! – but what a lot of people fail to take into account is that most of those bloggers have been doing this for a lot longer and some are even full-time bloggers. That obviously means they also are in longterm cooperations with certain companies and therefore get the products sent to them. Also, for a company it is interesting when a bloggers makes a review or a giveaway for a certain product, it brings publicity to the brand and is, more often that not, cheaper than paying a model.
Models or celebrities endorsing a product are obviously paid for it and therefore their opinions are often not as strong as the bloggers’ opinions. Bloggers should be honest and real about their opinions (I say ‘should’, because unfortunately it isn’t always the case) and we are closer to the readers than a normal marketing campaign in a magazine or even on TV.
Bloggers are cheaper than models and have more credibility.
Bottom line is, some bloggers get things sent, some get more, some less and some get nothing sent at all. But the important thing isn’t how much a blogger gets for free, but what content the blog has and how much love is put into it. A blogger that only writes about things they get sent, regardless if they like it or not, won’t get that much credibility from their readers in the long run.
At the end of the day, we are all human. Full-time bloggers also have rents and bills to pay and it is only normal that they get into cooperations with companies and feature their products on the blogs. However, a lot of us buy our own things to review – because we’re interested in trying out a product and share our experience or because we’ve been using it for how long and want to let you know about how amazing the product is!
Do you trust a blogger who buys the things they review more than a blogger that gets them sent for free? Let me know in the comments!